Wednesday, May 21, 2014

An Open Letter to the Marketing Executives at Super 8 Motels

Dear Sirs:

I'm writing to complain of your recent advertising partnership with Pizza Hut restaurants. Though your use of the red-roof Pizza Hut logo on your motel room keycards is itself mildly intrusive, more egregious is your obliviousness to said logo’s resembling a large arrow that would appear to designate the proper direction for inserting the keycard into the lock, when it reality the roof’s direction points toward the back of the keycard. The problem is worsened by the actual card insertion indicator, a small, dull triangle banished to a lower corner of the keycard where tired guests can easily miss it and (guided by the more massive and eye-catching Pizza Hut logo) insert their cards in the wrong direction. The likelihood of this mistake is such that during a recent stay, even the senior motel desk clerk inserted our card incorrectly and determined our door's lock to be low on batteries.

I recommend that you either A) Switch the direction of the Pizza Hut logo so that it matches the direction in which the keycard is inserted, or B) Make the insert directional arrow larger and the Pizza Hut logo smaller to avoid confusion.

I appreciate your prompt attention to this matter.

Sincerely, &c, &c.

(will post reply if one is received)

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